8 Essential Elements Your Nonprofit Blog Should Use
For some organizations, blogs are just a dumpsite for company information. You can tell there’s no strategy yet blogs can be leveraged to push for donations and grow readership when handled well.
Below, I outline the best 8 effective elements to incorporate in driving growth from your blog.
1. Moving Content
Great blogs must touch, move and inspire the reader. They need to hold the reader’s attention while they tell a story that transforms the reader’s perspective (on a big or small scale). For example, a reader might already know of a hunger crisis but how you tell that story- from the choice of words, photos, and headlines can make them feel the urgency and move them to give.
2. Informational Content
Informational content such as a blog post on a trending issue affecting your work as a nonprofit is better supported with data put into infographics. People love to consume content broken down in visuals because it’s easier to digest and comment on when they understand what message is being relayed.
3. Engaging Stories
Any nonprofit blog must embrace a story format that allows readers to naturally follow the impact and results of your work while developing an emotional connection. Numbers are generalized and forgettable- but stories stick because they are unique to each beneficiary.
4. SEO-Friendly Language
It’s critical to make sure that your blog is optimized for search engines. Your good story might go to waste without using SEO-friendly language to connect web searchers with the most relevant information.
5. Wider perspectives
There’s nothing better than reading something that helps you learn. Good content establishes the organization as a thought leader. We don’t want to just hear about the lives you’re transforming, we want to see your passion for the sector you serve in. How are you influencing the rest of the world to take action about the crisis, not just your organization?
6. Testimonials And Case Studies
Yes, nonprofits can also write case studies. Of course, you’d be communicating impact. Stakeholders are looking for evidence that those gifts and resources have made a valuable impact. Check out this case study by World Food Program on Electric Cooking in Burundi Households.
You could for example write a case study on a key program/project showing the impact it has had over the years. This will help new potential donors get a stronger feel of what you’re about and join your Monthly Giver’s Program.
7. Calls To Action
Engagement! The best blogs include calls to action—it’s not just about informing readers but asking them to respond and act on a variety of ways to volunteer and donate. Don’t end at telling me a good story, ask me to support your causes at the end of the article. A simple “Learn More about our work for youth in the slums ” goes a long way.
8. Concise videos
Some people avoid blogs because they are wordy and they hate to read. To account for everyone in your audience, you have to provide visual information i.e an impact story in video format would create higher engagement in the comment section and grow your audience faster over time.
Try out these tips and let me know how it pans out.
Tess Hazel is the copywriter at era92 Creative. She loves to read novels and runs a personal blog about poetry and creative nonfiction short stories.